Job Description

Job Title: Product Marketing Manager

Company : Tanla

Years of Experience: 6–8 years

Location: Mumbai, India

Role Type: Full-Time Role

Salary: "As per industry standards"

Eligibility:

• MBA or equivalent degree in Marketing
• 6–8 years of relevant experience in B2B SaaS product marketing, including GTM strategy, content creation, and sales enablement

Role Overview:

We are seeking a strategic and creative Product Marketing Manager to lead positioning, messaging, go-to-market strategy, and sales enablement for our enterprise SaaS products. This role requires a customer-centric mindset, strong storytelling skills, and the ability to collaborate cross-functionally to drive product adoption and market growth.

Key Responsibilities:

Develop differentiated positioning, messaging, and product launch strategies across channels.

Own GTM planning, sales enablement, and feature amplification through compelling content and campaigns.

Collaborate with product, sales, marketing, and customer success teams to align on messaging and market needs.

Conduct market and competitor analysis, create persona-based assets, and serve as a product evangelist.

Skills and Qualifications:

Proven experience in B2B SaaS marketing, GTM strategy, and sales enablement.

Excellent written and verbal communication, as well as strong storytelling and content development skills.

Familiar with CRM, MAP tools (HubSpot, Zoho), and analytics platforms.

Strong collaboration, stakeholder management, and cross-functional alignment capabilities.