Job Description

Job Title: CAMPAIGN EXECUTIVE

Company: Tanla

Years of Experience: 1–3 years

Location: Mumbai

Role Type: Full-Time Role

Salary: As per market standards (based on experience and skill set)

Eligibility: Graduated from any stream

Role Overview

We are looking for a detail-oriented professional to manage client campaigns, analyze performance data, and drive business growth. The role involves close coordination with clients and sales teams, timely delivery of campaigns, report analysis, and continuous optimization to meet business goals. Exposure to messaging platforms, MMP tools, and basic technical knowledge is essential.

Key Responsibilities

• Analyze campaign and performance reports to identify trends and improvement areas.
• Coordinate with clients to understand business requirements and ensure smooth campaign execution.
• Work closely with Sales and Clients to brainstorm and implement strategies to increase revenue.
• Ensure timely delivery and execution of campaigns.
• Evaluate key performance metrics and provide actionable insights.
• Handle end-to-end client servicing and relationship management.
• Stay updated with the latest business and industry trends.
• Prepare and maintain daily activity and performance reports.
• Ensure defined business goals and targets are met.
• Access and work on MMP platforms such as Branch, AppsFlyer, Trackier, etc.

Skills and Qualifications

• Graduate from any discipline.
• Minimum 1 year of experience in SMS lead generation or similar performance marketing campaigns.
• Good command of English and Hindi (written and spoken).
• Basic knowledge of databases and data tools such as SQL, Hadoop, etc.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and stakeholders simultaneously.

What You’d Have (Technical & Preferred Skills)

• Experience or understanding of WhatsApp and RCS campaign flows.
• Exposure to SRE / DevOps concepts is a plus.
• Working knowledge of Redis, RabbitMQ, Kubernetes, and Docker (preferred).
• Experience with Python or Shell scripting (good to have).
• Hands-on experience with SQL and Linux environments.
• Familiarity with cloud platforms such as Azure.
• Understanding of REST APIs.
• Knowledge of software development principles and agile methodologies.
• Ability to work cross-functionally with technical and business teams.