Job Description

Job Description

Job Title: Brand Marketing - Senior Manager

Company: Paytm

Years of Exp: 4-5 years 

Location: Bangalore, Hyderabad

Role Type: Full-Time Role

Salary: As per industry standards

Eligibility:

• MBA is must.
• 4-5 years as FMCG brand manager (not trade or sales) is a must.

Role Overview:

As a Brand Marketing Manager, you will lead the development and execution of impactful marketing strategies to strengthen brand positioning, drive consumer engagement, and support business objectives.

Key Responsibilities:

• Develop and execute annual marketing plans to drive business objectives
• Build and strengthen brand positioning and architecture
• Create multi-channel marketing campaigns to increase brand awareness and engagement
• Leverage consumer insights to identify unmet needs and drive innovation
• Manage media planning, campaign metrics, and performance optimization
• Lead strategic partnerships and agency relationships
• Drive innovation in content formats and emerging platforms
• Leverage consumer insights, market trends, and data analysis to inform marketing decisions.
• Manage media planning, campaign metrics, and performance optimization
• Lead strategic partnerships and collaborations to amplify brand reach and impact

Skills and Qualifications:

• 4-5 years of experience in brand marketing, with experience in the consumer tech business is a plus.
• Should have managed 20cr and above ATL brand campaigns.
• Proven track record of building and managing brands.
• Strong understanding of consumer insights and market trends
• Excellent campaign planning and execution skills
• Ability to manage agency relationships and internal creative teams
• Strong analytical and problem-solving skills