Job Description

Job Title: Product Marketing Manager

Company: Tanla

Years of Experience: 6–8 Years

Location: Mumbai, India

Role Type: Full-Time Role

Salary: As per industry standards

Eligibility

• MBA or equivalent degree in Marketing
• 6–8 years of experience in marketing, preferably B2B marketing for enterprise SaaS products

Role Overview

We are looking for a well-rounded, detail-driven Product Marketing Manager with a strong can-do attitude to join our team in Mumbai. This role will focus on shaping how customers, prospects, and the broader market perceive our product suite. You will drive solutions marketing, positioning, messaging, partner marketing, go-to-market strategies, and sales enablement to support business growth.

Key Responsibilities

• Develop differentiated product positioning and messaging that resonates with customers and prospects
• Own the launch of new features and ensure sustained market amplification
• Create compelling content for landing pages, ad campaigns, websites, and product collaterals
• Collaborate closely with marketing, product, sales, and customer success teams
• Act as the subject matter expert on customers, industry trends, and competitive landscape
• Own sales enablement by delivering high-impact tools, training, and collaterals, including persona-based pitches
• Serve as a technology and customer evangelist, acting as a spokesperson and thought leader for the product
• Plan and execute marketing programs end-to-end to drive pipeline for net-new and add-on business

Skills and Qualifications

• Strong experience in B2B SaaS product marketing, including content creation, GTM strategy, and sales enablement
• Exceptional written and verbal communication skills with the ability to simplify complex concepts
• Ability to influence cross-functional teams in a large, matrixed organization
• Hands-on experience with analytics tools, Marketing Automation Platforms, and CRMs (HubSpot, Zoho preferred)
• Strong stakeholder management skills with experience engaging senior leaders
• Proven ability to thrive in complex, fast-paced environments with a proactive and ownership-driven approach