Job Description

Job Title: Lead - Marketing Analytics

Company Domain: SaaS

Years of Exp: 5+ years

Location: Bengaluru

Role Type : Full-Time Role

Salary: Confidential

Eligibility:

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field
• 5+ years in marketing analytics, data analysis, or marketing operations in a SaaS or tech environment

Role Overview:

Drive marketing performance and revenue growth by executing detailed data analysis, maintaining dashboards, and delivering actionable insights. Support marketing operations through data integrity, lead scoring, campaign analysis, and cross-functional collaboration.

Key Responsibilities:

Analyze funnel performance, campaign effectiveness, and key marketing metrics. Maintain dashboards with tools like Tableau or Power BI. Manage data accuracy and compliance. Support lead scoring/routing frameworks. Identify optimization opportunities and automate processes. Collaborate with Sales, Product, and Marketing teams.

Skills and Qualifications:

Proficient in data analysis and visualization (Tableau, Power BI, Excel). Experience with CRM (Salesforce) and marketing automation (HubSpot, Marketo). Strong analytical skills with attention to detail. Excellent communication and project management abilities.