Job Description

Job Title: Manager, Film & Series Marketing - India

Company: Netflix

Years of Exp: 10+ Years

Location: Mumbai, India

Role Type: Full Time

Salary: As per industry standards

Eligibility: Bachelor’s/Master’s degree in Marketing, Communications, Media, or related field; 10+ years in entertainment or lifestyle brand marketing, preferably with experience in film/series campaigns.

Role Overview:

As a Creative Marketing Lead, you will design, execute, and manage 360° integrated campaigns for original films and series, driving conversation, buzz, and fandom in India. This role requires a blend of creative storytelling, media strategy, and stakeholder management—working across internal teams, talent, and external agencies to deliver world-class campaigns.

Key Responsibilities:

• Lead end-to-end 360° campaigns for films and series, from strategy to execution and performance analysis.
• Build and deliver creative strategy, title positioning, campaign architecture, and asset development (trailers, AV, digital, print, OOH, social, activations).
• Develop and execute media strategy across print, digital, OOH, television, and social platforms.
• Partner with creative and media agencies to deliver innovative, impactful campaigns.
• Collaborate closely with internal teams (Content, Brand, Social, PR, Comms, Partnerships, Product) to ensure alignment and ownership of campaigns.
• Manage marketing shoots, budgets, talent coordination, and agency relationships.
• Inspire, challenge, and align stakeholders to deliver breakthrough marketing experiences.
• Apply data-driven insights and media analytics to test, optimize, and improve campaign effectiveness.

Skills and Qualifications:

• 10+ years of marketing experience in entertainment, studios, networks, or premium consumer brands (agency/entertainment experience preferred).
• Proven track record of launching world-class campaigns that spark cultural conversations.
• Expertise in media planning & strategy across multiple channels (TV, print, OOH, social, digital).
• Strong creative vision balanced with data-driven decision making.
• Deep understanding of Indian and global pop culture and a passion for entertainment.
• Exceptional communication, leadership, and stakeholder management skills.
• Ability to thrive in fast-paced, ambiguous environments, handling multiple projects simultaneously.
• Entrepreneurial mindset with strong judgment, emotional intelligence, and curiosity.